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Disney Vacation Club (DVC) is a vacation timeshare division owned and operated by The Walt Disney Company. It allows buying real estate interest in a DVC resort. Disney Vacation Club's President is Jim Lewis. To be a DVC member, one must purchase a one-time real estate interest in one of the Disney Vacation Club Resorts, and thereafter pay annual dues. All ownerships are sold as either a ground lease or a term-for-years.
I'm going to Disney World!
"I'm going to Disney World!" and "I'm going to Disneyland!" are advertising slogans used in a series of television commercials by The Walt Disney Company that began airing in 1987. Used to promote the company's theme park resorts in Florida and California, the commercials most often are broadcast following the Super Bowl and typically feature an NFL player shouting the phrase while celebrating the team's victory immediately after the championship game. These commercials have also promoted champions from other sports, and winners of non-sport competitions such as David Cook from American Idol.
Disney refers to the campaign as "What's Next?" in reference to the commercial's usual format, which has the star appear to be answering a question posed by an unseen narrator—"What are you going to do next?"—after his or her moment of triumph. The narrator is Mark Champion, a veteran radio play-by-play announcer for the Tampa Bay Buccaneers, Detroit Lions, Detroit Pistons, and Westwood One. Most ads feature the song "When You Wish Upon a Star" and end with a shot of fireworks over Cinderella Castle or Sleeping Beauty Castle. Typically the star records two versions of the commercial—one for each phrase—so that the ads can be broadcast in different American media markets to strategically promote either the Walt Disney World Resort in Florida or the Disneyland Resort in California. In most cases, Disney arranges for its star to appear in a parade at either Disneyland or one of the Walt Disney World theme parks the day immediately following the victory in order to fulfill the spoken promise in one version.
In his 1998 memoir Work in Progress, Disney CEO Michael Eisner credited his wife, Jane, with the idea for the campaign. According to Eisner, during the January 1987 grand opening for the Star Tours attraction at Disneyland, the couple dined with Dick Rutan and Jeana Yeager, who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling. After Jane Eisner asked what the pilots planned to do next, they replied, "Well, we're going to Disneyland." She later told her husband the phrase would make a great advertising campaign. Weeks later, Disney launched the series following Super Bowl XXI on January 25, 1987 with a commercial featuring New York Giants quarterback Phil Simms. Simms was paid a reported $75,000 for his participation. The company later aired three more ads that year with other athletes following major sports championships. In subsequent years, Disney reportedly has offered $30,000 to athletes and other stars for participating in the ads and appearing at one of its theme parks.
Walt Disney World Resort
The Walt Disney World Resort, sometimes shortened to Walt Disney World or Disney World, is the world's largest and most visited recreational resort, covering a 30,080-acre (47.00 sq mi; 121.7 km2) area just southwest of Orlando, Florida, USA and encompassing four theme parks, two water parks, 23 on-site themed resort hotels (excluding 8 that are on-site, but not owned by the Walt Disney Company), including a campground, two health spas and fitness centers, and other recreational venues and entertainment. It opened on October 1, 1971 with only the Magic Kingdom theme park and has since added Epcot (October 1, 1982), Disney's Hollywood Studios (May 1, 1989) and Disney's Animal Kingdom theme park (April 22, 1998).
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